THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.
…witnessing how an establishment deftly caters to such appetites makes for an engrossing spectacle… Only Wiseman seems able to consistently capture those tiny, illuminating surprises that stay with us long after he’s through with us.
–Harry F. Waters, Newsweek
He has delved deeply and wisely into seemingly superficial subject matter and come up with a subtly informative and incidentally entertaining tract that will likely be of sociological importance for generations to come.
–Arthur Unger, The Christian Science Monitor
… a two-hour immersion in the eerily cool-posh world of the grandiose Neiman-Marcus emporium in Dallas.
–Tom Shales, The Washington Post